communication
About the project
The “Technical Assistance for Kars City with Its Own Historical Identity Project” aims to provide an array of specialized services to enhance Kars City and the TRA2 Provinces as key cultural and winter tourism destinations. This initiative encompasses the development of strategic marketing plans to amplify Kars’ unique historical and cultural identity, alongside boosting its visibility as a premier winter tourism spot. We supported the promotional activities, including showcasing Kars City at national and international tourism fairs, organizing an exhibition on the Ani Ruins, and hosting an international festival with a conference.
Services
Types of Services Provided
delivered impactful promotional activities, including showcasing Kars City at national and international tourism fairs, organizing an exhibition on the Ani Ruins, and hosting an international festival with a conference. Additional efforts included press trips, creating key communication materials, and managing extensive PR and communication activities for all events. These initiatives were designed to enhance Kars City’s brand visibility and affirm its position as a premier cultural and winter tourism destination.
The communication and visibility strategy for the Kars City project was meticulously crafted to maximize exposure and engage both local and international audiences effectively. It utilized a mix of traditional and digital media platforms to broadcast events, highlight cultural heritage, and promote tourism opportunities, ensuring a broad and impactful reach.
The marketing and event management strategy for the Kars City project was designed to enhance the city’s profile through high-visibility events and targeted marketing campaigns. This approach integrated engaging promotional activities, strategic partnerships, and immersive event experiences to attract tourists and establish Kars City as a key destination in cultural and winter tourism, in EMITT (İstanbul), FITUR (Madrid), ITB Berlin, Ani Exhibition and International Kars Conference and Promotional Activities.